With the growth of $55M over the past 8 years, the New Zealand velvet industry is going ‘great guns.’ 

Deer Industry New Zealand is implementing UHF RFID to ensure food safety and traceability of all exported velvet. The project will allow rapid product recall should a disease outbreak event occur whilst maintaining the free flow of the rest of the market. Working alongside leading RFID innovators and Lower Hutt based company, Times-7, the system is expected to be adopted by the entire New Zealand velvet industry. 

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